The Social Cloud

Google's Kevin Marks gives an interesting talk on the power of the "social cloud" as a default component of the web experience.  This isn't really a technical talk, but it's exciting to think about the possibilities if the API's that Google is developing are able to elegantly handle the complexities that Kevin mentions in a abstract manner that "just works".   Whether this social cloud is powered by Google or consortium of players (much more likely), I do not believe we are far from a time when developers view the relationships amongst users as a standard asset of web development much like TCP/IP or DNS.  I believe we are going to see a lot of cool products and happy developers in the future.